Becoming Magnetic — October 2026

Each number sits next to July and the PBW range, so it reads as better, worse, or normal — never in a vacuum.

Four systems watched this campaign and each counts something different. Same four as July; the pattern repeated almost exactly.

Daily clicks on the tracked links, by source, with the machine bursts removed so the real activity is visible. Ads ran Saturday 17 October to Tuesday 27 October, 10am; the list emails went on 15, 19, 21, 22, 23, 26 and 27 October.

Removed from this chart: 2,843 machine-burst clicks. The big ad days are 18 and 25 October (weekend scrolling); the email spikes are 22 October ("It's just a phase…") and webinar morning. Ads were stopped at 10am on webinar day.

Where the 101 registrations came from, how many of each group showed up, and how many joined. Source is the page visit that completed the registration, from each contact's campaign-touch notes.

July for comparison: ads 90 registered / 26% showed up / 2 joined; email 61 / 48% / 4; six more joined via the webinar link. No social-organic or website registrations this time (July had three). Which campaign planted each registration: 82 this one, 6 the September–October evergreen test, 11 July's (people who registered then and came back), 2 untracked.

The seven ads, final numbers (Meta, campaign only)

"The 5 Qualities" won again, as it did in July (where it was Ad 4), and again produced two members. "Video 4" was the most efficient at scale ($26 per registration) and "Right clients" had the cheapest Meta leads but only three confirmed registrations. "Video 1" and "Video 3" never got enough budget to judge — though Video 3 produced Janice. Meta's 65 leads vs GHL's 50 ad-door registrations: Meta also claims people who saw an ad and registered later by another door, and includes view-through estimates. The GHL number is tied to actual contact records. 11 further ad-door registrations arrived through the July and evergreen campaigns' links.

Tracked links, final tallies

The carousel link collected the most hits by far but only seven registrations — the hallmark of a creative that gets pre-loaded and poked by bots more than it gets read. Use Meta's numbers for people; use this log for patterns and timing.

What the ads actually did

Built from each contact's campaign-touch notes — the full click history GHL records per person, so nothing is overwritten by later clicks.

The re-activation story was smaller this time: four existing contacts came back through an ad against ten in July, which is what a warm audience being re-shown the same offer looks like. The ad-to-email relay still ran: two of this month's email registrants were first created by Facebook ads in August. And Google Analytics tells the same aggregate story as July: 324 people arrived from the paid ads and 61 registered (19%), while 61 arrived from emails and 38 registered (62%) — the ads cast the wide net, and email converts the people who already know us.

Tuesday 27 October, 10:00am AEDT. Suzi started on time; the last attendee left at 11:23. 51 people attended live.

The room, every five minutes

From the Zoom attendance log — real people in the room, staff excluded, re-joins merged.

The room filled fast — 40 by 10:10 — and then barely moved: it held between 40 and 42 for fifty minutes, so 41 of the 42-person peak heard the offer and 30 were still there at 11:20. July's room peaked higher (63) but leaked steadily, with 52 at the offer and 31 at the close. Median time in the room was 75 minutes; 35 of 51 stayed an hour or more and only 4 left inside fifteen minutes.

Email produced 38 registrations — fewer than the ads — but they showed up at 53%, read the page for four times as long, and produced 8 of the 14 members.

The campaign sends

Staff excluded. The list sends opened at 13–18% — July's last call opened at 14.7% — and the two registrant sends did the heavy lifting: "LIVE NOW" was clicked by nearly a third of the people it reached. The registrant sends show 40–44 recipients against 101 registrations; worth checking the reminder workflow's audience before the next run.

Google Analytics on magnetic.herbusiness.com, 16 to 27 October.

The path to registering

About one in four visitors registered — the same ratio as July (23%). 480 sessions from 450 people over the twelve days; 12 visited the opt-out page. (Google's form-start event doesn't fire on this page, so the thank-you page is the completion signal, as in July.)

Visitor quality by source

The same story from a third system, and the same as July (ads 30% / 10 sec, email 75% / 62 sec): ad traffic is high-volume and quick to bounce; email traffic reads the page. This matches the show-up gap exactly.

All 14, in the order their payments cleared — the same order as the Member Profiles below. "Joined via" is the door each walked through. Times are Stripe payment times on the Growth Network order form, Sydney time.

12 of the 14 were in the room live and all 14 were registered — in July it was ten and eleven of twelve. Twelve paid inside fifty minutes of the offer and two more from the same-day follow-up emails; July's twelve spread across four days. Two of the fourteen are in New Zealand and one is in Canada. Every join was the $37/month founding rate.

All 14, in the order their payments landed, with what the Zoom log and her tag history say about each: was she registered, was she in the room, and how long had she been with us before she bought.

What the fourteen tell us: the pattern is July's, sharpened. 7 of the 14 came onto the list inside the campaign's own fortnight — all 5 ad-sourced members among them, plus Susan, who first arrived for July's webinar, and Carol, who arrived from a shared email on 21 October. The other 7 carried histories of a year to three years, built through downloads, workshops and summits, several of them planted by Facebook ads at the time. The difference from July is speed: every one of them paid on webinar day — twelve with the room still open or within half an hour of it closing, two more that afternoon and evening from the follow-up emails, without ever being in the room. Attending was again all but a precondition of joining. The 60 new ad-sourced registrants who didn't join this time are the most valuable thing this campaign banked — and the strongest argument for running the next one.

39 people attended the webinar live and haven't joined. They gave up an hour of their Tuesday morning for this — the warmest list this campaign produced. Minutes in the room are from the Zoom log. Internal use only.

For the next campaign

The live close worked — keep it. Every one of the 14 paid on the day and 7 with the room still open, against four in July; two more came from the same-day follow-up emails without attending. Whatever changed in how the offer and the deadline were put — do it again, and get the transcript exported so this report can time the offer exactly.

The warm audience is tiring. Same spend, same best ad, 39% fewer registrations and a cost per registration up from $20.44 to $32.97. The people who were going to register from the list and the warm audiences largely have. The next run needs a genuinely new audience tested from day one, not widened mid-flight.

Ads and emails are one system — again. Five members from this fortnight's ads, 8 from email, and two of this month's email registrants were planted by August's ads. The question is still whether $2,000 a campaign is the right size for the planting job, now that the harvest from the list is visibly thinning.

Check the registrant reminder audience. "This time tomorrow" and "LIVE NOW" reached 40–44 people against 101 registrations. If the workflow only catches people who registered before a cut-off, the late registrants — nearly a third of the total — never got a reminder.

Decide the evergreen rule. Erin registered for the evergreen webinar, came to the live one, and joined; Gemma paid through the evergreen path the day before and never registered. One is counted here, one isn't. Write the rule down before the next report.

Work the 39. The follow-up list above is current now; it won't be in a month.